Archive | February, 2012

Nose Hair, Part 2

22 Feb

Panasonic Nose Trimmer

Here’s an update I found on this one: it’s even more thought-out than I imagined!  This is advertising special technology for sensitive nose hairs.  The company chose to use electrical wire to evoke the feeling of danger when using a conventional trimmer.  The ad for this model – in all its crass attention-grabbing glory – promises to put that fear to rest.

Nose Hair

22 Feb


Now here’s a clever advertising idea: designing the ad to make use of its immediate surroundings.  The draw is obviously humour.

Jane Austen Ball!

22 Feb

Hmmmm…a bit of a fail for the general population.  I think most people who come across this will have no idea what the text references.  This might not be an overly bad thing, however: this event is not likely to attract anyone outside of this closely knit circle of Janeites.  Thus, it’s a prime example of target marketing.  It’s designed to appeal exclusively to the desired demographic.

A Family Gamble

22 Feb

Responsible Gambling Council

Very nicely done, here.  The target market is the family man / woman, shown with the kids’ portrait on the left, and the dinner table on the right.  These normal family features are distorted by gaming symbols: the playing card and blackjack table both occupy the family space, displacing what should really exist in a healthy home.

Fresh Ideas

22 Feb

Old Spice

You just have to love Old Spice’s off-the-wall marketing.  At some point, you start to question who their audience is: men – or the women who buy for them.  In some ways, I think they accomplish both.  The dude is unarguably manly, and matches it with a ‘come hither’ gaze.  He both ‘gets’ women (inspiration for those guys out there), and we women are attracted to him (yes, we are definitely inspired!).

A while ago, I read something about Old Spice being a marketing project for a Proctor & Gamble intern: his job was to design a scheme to lift the brand from a old man’s traditional stand-by to the sexy go-to product of today’s younger market.  I think he succeeded quite well…thoughts?