A Magical Book Launch

7 Mar

I was thinking about marketing and promotions outside the context of traditional ads, and trying to come up with some examples.  The idea of the successful book launch came to mind.  The Harry Potter series, for example, transcended its ‘book’ status and became a brand unto itself, generating an enormous cult following throughout the world.

  • Massive pre-ordering for the next book
  • People camped outside Chapters all night before the release
  • Camped people were dressed up like the characters

And the interesting thing is that this series touched multiple demographics: it was popular in many countries throughout the world, children and adults alike.  It brings Pixar to mind – a company that integrates all manner of things into their films to appeal to the widest possible demographic.

One Response to “A Magical Book Launch”

  1. Jeyna Grace March 8, 2012 at 11:43 am #


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: