Enter new product: the Grapple

7 Mar

I saw some Grapples in the grocery store the other day.  I’ve seen them many times before, but now I get to critique!

Thinking back to Lec 02 and accompanying readings, I’m not quite sure where along the spectrum of these marketing opportunities this one falls under:

  • offer modification
  • offer innovation
  • total innovation

One of the touted benefits for moms – they’re targeting the right people, here! – is the fully-retained nutritional value of the fruit.  Grapples are fun, tasty ways to get kids to eat their fruit.

An additional incentive: you can even order these online!

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