Swiss Chalet: The Winter Special

7 Mar

Creating seasonal new menu items

I was enjoying the thought of going out for dinner the other night, and had my Swiss Chalet order mentally prepared.  This lovely stand-up picture on the table caught my eye, and like magic, my order changed.

What better way to drum up business than to come up with new products!  In Swiss Chalet’s case, they’re still promoting their signature specialty – rotisserie chicken – but it’s dressed up to be seasonally appropriate.   That’s expanding your market opportunity: offer modification and innovation.  A bonus: it’s time-limited!  Hurry in and try it before it’s taken off the menu!  Hmmmm…pretty clever.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: