Swiss Chalet: The Winter Special

7 Mar

Creating seasonal new menu items

I was enjoying the thought of going out for dinner the other night, and had my Swiss Chalet order mentally prepared.  This lovely stand-up picture on the table caught my eye, and like magic, my order changed.

What better way to drum up business than to come up with new products!  In Swiss Chalet’s case, they’re still promoting their signature specialty – rotisserie chicken – but it’s dressed up to be seasonally appropriate.   That’s expanding your market opportunity: offer modification and innovation.  A bonus: it’s time-limited!  Hurry in and try it before it’s taken off the menu!  Hmmmm…pretty clever.

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