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Fresh Ideas

22 Feb

Old Spice

You just have to love Old Spice’s off-the-wall marketing.  At some point, you start to question who their audience is: men – or the women who buy for them.  In some ways, I think they accomplish both.  The dude is unarguably manly, and matches it with a ‘come hither’ gaze.  He both ‘gets’ women (inspiration for those guys out there), and we women are attracted to him (yes, we are definitely inspired!).

A while ago, I read something about Old Spice being a marketing project for a Proctor & Gamble intern: his job was to design a scheme to lift the brand from a old man’s traditional stand-by to the sexy go-to product of today’s younger market.  I think he succeeded quite well…thoughts?