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7 Mar


Like Musicworks, Bees’Knees is another arts organization that’s working to digitally position themselves in the best possible way.

I wanted to include their latest newsletter I just received in my inbox this week, but I can’t figure out how to straighten out the formatting so it appears quasi-normal here!   The important thing, though, is that this organization has an e-list and sends out regular newsletters advertising everything from upcoming classes and special events, to her other business, selling natural nut butters.

They also make use of social media to enlist last-minute dancers to balance out class gender ratios.


7 Mar

Musicworks makes full use of digital and social media promotional opportunities: a tremendous and ever-increasing must for the modern organization.

They’ve got:

  • Tweets by the Editor
  • Emailed newsletters
  • Exclusive deals through social media
  • Emailed, time-limited promotions

And with their new website just about ready to launch, they’re in a great position with strong digital presence.  Coming soon, they’ll offer digital subscriptions, exclusive members-only access to in-depth magazine extras, discussion communities, streamed music, and much more!

Tim Hortons gets SUPERSIZED

6 Mar

So what started, I imagine, as a dollars-driven shift to streamline their production turned into a much-hyped value-add for Canadian customers.

Who doesn’t like the idea of getting a tangible more for the same price?

Their approach is so much more effective than if they simply added a ‘jumbo’ size to their current lineup.  The perceived value that the customer retains goes a long way to making them feel pretty cozy about Timmy’s right now.  And to have customer goodwill bundled with their purchase is just about the holy grail of any marketing campaign.


6 Mar

Now that I’m on the subject of fur…

Promotions and marketing aren’t always about products: they can spread awareness about concepts and movements as well.

R&B singer Mario partnered with peta2 – PETA’s youth arm – to draw attention to animal rights.

He’s an icon that youth can identify with and look up to, and perhaps even an older crowd might be secretly impressed with the eye candy for long enough to absorb the message.

Oh, and they’re giving out free stuff!

The campaign included a call-to-action where youth can sign a petition on the PETA website to join the movement and be cruelty-conscious.

As an aside, it’s rather questionable whether peta2 as a youth-focused organization is being appropriate and suitably responsible in promoting the tattooing trade.

Check this link from the PETA website for some back-story.

Here’s Mario in a short video clip where talks about the ad and his own personal commitment to be cruelty-conscious.



6 Mar

This is just darling:

Sapphire Mink EMBA from Maximilian.

Appeared in Harper Bazaar’s, December 1951.

Asking Santa for this present – message to the man in her life!

Also, perhaps: men are attracted to women in mink – even Santa!

EMBA mink

6 Mar

I was going through my grandmother’s stuff after she passed away a couple weeks ago, and opened her closet to find a national park’s worth of fur coats. / wardrobe to find a Narnian supply of fur coats.  Mink seemed to be her favourite, all inscribed with the descriptor “EMBA”.  A Google search brought up

For you curious young people out there, EMBA is a brand of farmed mink that was especially prized for its quality and luxuriousness.  EMBA prides itself in the richness and variety of available colours – all of which are natural as supposed to dyed.


– funny to see this advertisement from the 70s: has many elements of advertising today
– also very different, as almost wholly text-based

Deal Sites Part 2: Travel!

6 Mar