Tag Archives: value-add

Tim Hortons gets SUPERSIZED

6 Mar

So what started, I imagine, as a dollars-driven shift to streamline their production turned into a much-hyped value-add for Canadian customers.

Who doesn’t like the idea of getting a tangible more for the same price?

Their approach is so much more effective than if they simply added a ‘jumbo’ size to their current lineup.  The perceived value that the customer retains goes a long way to making them feel pretty cozy about Timmy’s right now.  And to have customer goodwill bundled with their purchase is just about the holy grail of any marketing campaign.